PRIM + PREUX offers premium business attire, designed for the evolving style of young professionals everywhere. Sharp. Smart. Confident. Definitely not business-as-usual. Laid-back luxury with a focus on modern fit and fashion, all of our shirts are highly detailed to be more fashionable, more comfortable, more livable than your average collared shirt. So if your look is slightly relaxed but your eye for detail isn’t, PRIM + PREUX is the brand designed to look as good in the boardroom as it does in the living room.