PRIM + PREUX offers premium business attire, designed for the evolving style of young professionals everywhere. Sharp. Smart. Confident. Definitely not business-as-usual. Laid-back luxury with a focus on modern fit and fashion, all of our shirts are highly-detailed to be more fashionable, more comfortable, more livable than your average collared shirt. So if your look is slightly relaxed but your eye for detail isn’t, PRIM + PREUX is the brand designed to look as good in the boardroom as it does the living room.