The Young!
Athleisure is the largest product segment among young people worldwide.
In some places, it accounts for over 65% of the clothing purchased by people in their teens and 20s
But what are adults doing?
Many adults now buy and wear athleisure products because they are stylish, comfortable, versatile, and socially acceptable.
- Comfortable: Adult look for athleisure products that are soft, breathable, and supportive.
- Versatile: Adult may want to wear athleisure products for a variety of activities, including walking, golfing, and running errands. They look for products that can be dressed up or down.
- Age-appropriate: Adult may prefer athleisure products that have a more classic or understated style. They may also avoid products that are too revealing or tight-fitting.
Here are some specific athleisure products that Adult wear:
- Tech fleece joggers: Tech fleece is a soft, lightweight fabric that is moisture-wicking and breathable. Joggers are a comfortable and versatile option for Adult.
- Golf polos: Golf polos are typically made from breathable fabrics and have a classic style. They are a good option for Adult who want to look stylish while playing golf or running errands.
- Running shorts: Running shorts are typically made from lightweight, breathable fabrics and have a comfortable fit. They are a good option for Adult who want to stay cool and comfortable while running or working out.
- Track jackets: Track jackets are typically made from lightweight, water-resistant fabrics. They are a good option for Adult who want to layer during cooler weather or for activities that involve a lot of movement.
Many athleisure brands now offer athleisure products specifically designed for Adult. These products are typically made from more comfortable and supportive fabrics and have a more classic style.
Overall, Adult are looking for athleisure products that are comfortable, versatile, and age-appropriate. They may also prefer products that are made from more sustainable materials.
The most popular athleisure products include sneakers, t-shirts, shorts, pants, tops, blouses, dresses, and more made from eco-friendly performance materials.
The worldwide market for athleisure is estimated to be $348.95 billion.
It is forecasted to increase to over $517.48 billion.
Athleisure’s market value has an annual growth rate of 8.1% worldwide.
The U.S. is the largest market for athleisure products. It accounts for about 30% of worldwide sales of nearly $400 billion.
The growing interest in physical fitness among young people in the Asia-Pacific region and a cultural shift in apparel preferences has that region set to overtake the U.S. as the world’s largest athleisure buyer in a global market soon to be valued well over $500 billion a year.
Because the athleisure market has grown significantly in recent years, and consumers are now more likely to wear athleisure clothing for everyday activities, not just for workouts. This has led to increased competition among brands to offer stylish, comfortable, and high-quality athleisure products.
Nike, Adidas, Puma, Champion, and Under Armour, and many top brands now compete with activewear brands Lululemon and indies like Athleta, Outdoor Voices, Patagonia, Rumi, Aerie, and Girlfriend Collective for dominance in the athleisure market.
These brands are offering a wide range of athleisure products, including leggings, tops, shorts, dresses, and jackets. They are also using innovative marketing and branding strategies to appeal to consumers who are looking for stylish and comfortable athleisurewear.
The increased competition in the athleisure market is good news for consumers, as it means that there are more choices and better prices available.
Athleisure continues as the hottest trend in fashion! It's all about comfortable, stylish clothes that you can wear for any activity, from working out to going out. Here are some of the biggest trends in athleisure:
- Influencer marketing: Brands are partnering with popular influencers to promote their athleisure lines. This helps them reach a younger audience and show off their clothes in a trendy way.
- Active lifestyle marketing: Brands are emphasizing the health and fitness benefits of athleisure. They're telling people that their clothes will help them look and feel their best.
- Targeting young people: Athleisure is especially popular among young people. Brands are designing clothes that are stylish and comfortable for this age group.
- Social media marketing: Brands are using social media to reach a wide audience and promote their athleisure lines. They're sharing photos and videos of people wearing their clothes and having fun.
- Creating online communities: Brands are creating online communities where people can connect with each other and learn more about their athleisure lines. This helps to build brand loyalty and create a sense of community among customers.
Other trends in athleisure include:
- Developing new revenue streams: Brands are expanding their product lines to include new items, such as shoes and accessories. They're also partnering with other companies to create new products, such as athleisure-inspired home goods.
- Promoting a youth-oriented fashion culture: Brands are designing clothes that are flattering for people of all ages, but they're especially targeting young people with their marketing messages.
- Versatile, multi-functional clothing: Athleisure is all about clothes that you can wear for multiple occasions. Brands are designing clothes that are stylish enough to wear to work or out on the town, but also comfortable enough to wear for workouts or other activities.
- Tapping into the growing Asian athleisure market: The Asian athleisure market is expected to grow rapidly in the coming years. Brands are already starting to develop products and marketing campaigns specifically for this market.
- Developing innovative fabrics and apparel: Brands are constantly developing new fabrics and styles of athleisure clothing. They're looking for ways to make their clothes even more comfortable, stylish, and functional.
Overall, athleisure is a growing trend that is here to stay. Brands are finding new and innovative ways to reach consumers and promote their athleisure lines.
