Every color, two colors deep, down to the exact shade
Most sites filter color by a handful of basic families. Teams and schools don't buy "blue." They buy Navy with Vegas Gold, or Carolina Blue with white. HITaDouble filters color two colors deep, with a specific tone inside every family, so customers can find the exact match.
Try it. This is how a product's colors become a filter name on HITaDouble.com.
Two names for every color, and why
Every product color on HITaDouble.com carries two names, and each one has a job.
On the product tile: the manufacturer's color name
The tile shows the name exactly as the manufacturer prints it at the end of the product title, so you can match it to a catalog, a team order or a reorder.
Example:
Carolina Blue/Navy
On the product page: the filter color name
The color form on the product page shows our standardized filter name. This is the name the Color filter uses, so every brand's version of a color lands in the same place.
We look at the photoAI examines the actual product image, not just the name the manufacturer chose.
We match it to our color tableEach shade is checked against our standardized list of color names, built on Pantone references.
We assign Primary and SecondaryThe dominant color becomes Primary. A second color, if there is one, becomes Secondary.
A note on accuracy. AI is not perfect, and neither are product photos. Lighting, camera settings and screen differences can shift how a color looks, so an occasional product may land in a neighboring shade. For a few shades that are nearly identical in a photo, we also take the manufacturer's color name into account: Columbia Blue, Carolina Blue and Texas Orange. If you spot a color that looks wrong, let us know and we will fix it.
Two colors deep
Uniforms are almost never one color. A navy jersey with gold trim is a different product from a navy jersey with red trim, and a coach shopping for a team needs to tell them apart. So every product gets a Primary color and, when it has one, a Secondary color. The filter lists them in that order.
Red WhiteBlue-Royal WhiteBlue-Navy Yellow-GoldBlack Yellow-GoldBlack RedGreen-Dark WhitePurple Yellow-GoldRed-Maroon White
A family name plus a tone
A color family is only the starting point. Blue can mean anything from icy pale to near-black. We take the family name and add the tone customers actually shop for, so you can narrow in on exactly what you need.
The Black family, light to dark
Black-Blend
Black
The Blue family, light to dark
Blue-Ice
Blue-Light
Blue-Columbia
Blue-Carolina
Blue-Neon
Blue
Blue-Royal
Blue-Navy
The Brown family, light to dark
Brown-Light
Brown
Brown-Dark
The Gray family, light to dark
Gray-Light
Gray
Gray-Dark
The Green family, light to dark
Green-Light
Green-Safety
Green-Lime
Green-Neon
Green
Green-Olive
Green-Turquoise
Green-Teal
Green-Dark
The Orange family, light to dark
Orange-Light
Orange-Neon
Orange-Safety
Orange
Orange-Blaze
Orange-Texas
Orange-Burnt
Orange-Dark
The Pink family, light to dark
Pink-Light
Pink
Pink-Neon
Pink-Hot
Pink-Dark
The Purple family, light to dark
Purple-Light
Purple-Neon
Purple
Purple-Dark
The Red family, light to dark
Red-Light
Red
Red-Cardinal
Red-Maroon
Red-Burgundy
The White family, light to dark
White
White-Blend
The Yellow family, light to dark
Yellow-Light
Yellow-Neon
Yellow-Safety
Yellow
Yellow-Dark
Yellow-Gold
Yellow-Vegas-Gold
Vegas Gold is still Yellow. A customer who filters Yellow sees it, and a customer who needs exactly Vegas Gold can pick Yellow-Vegas-Gold. The family keeps things simple. The tone keeps things accurate.
Color Style: Heather, Plaid and more
Some products can't be described by color alone. A heathered gray and a solid gray look and feel different, and so do a plaid and a solid. That is why the sidebar has a second filter,
Color Styles, right above the
Color filter. Color Styles sorts products by the kind of color treatment they have, such as
Heather Colors or
Plaid, while Color tells you which shade it is.
The two filters work together, but the order matters. Choose the style first, let the page finish loading, and only then choose the color.
Pick the Color Style firstIn the sidebar, open
COLOR STYLES and choose a style, such as Heather Colors or Plaid.
Wait for the products to loadThe product list refreshes after you choose a style. Let it finish before you click anything else.
Then pick the ColorOpen
COLOR and choose the shade, such as Blue-Navy, to narrow the results to that color within the style.
Example: to find heathered navy, choose
Heather Colors under Color Styles, wait for the products to reload, then choose
Blue-Navy under Color.
Color Styles you can filter by
Americana
Camo Colors
Denim
Heather Colors
Garment Dyed
Gradient
Metallic
Mossyoak
Pattern Colors
Pigment Dyed
Pinstripe
Plaid
Realtree
Reflective
Striped
Sublimated
Tie Dyed
Visibility
Washed
Breast Cancer Ribbon
Think Pink
Every color name, by family
Here is the complete list: 81 color names across 14 families, with the Pantone references behind each tone. Color names that end in a tone, like -Light, -Dark or -Navy, always stay under their family name.
Pink family
Pinks run from soft pastels to deep, magenta-leaning tones.
Pink-Light
Soft, pastel pinks.
PMS 1895 C
PMS 203 C
Pink
Classic, medium-intensity pinks.
PMS 189 C
PMS 204 C
Pink-Neon
Fluorescent, electric pinks.
PMS 806 C
PMS 232 C
Pink-Hot
Bold, high-energy pinks.
PMS 219 C
PMS 226 C
PMS 214 C
Pink-Dark
Deep, rich pinks that lean toward magenta.
PMS 234 C
Red family
Reds are split into true red plus the specific shades teams ask for by name: Cardinal, Burgundy and Maroon.
Red-Light
Softer, lighter reds.
PMS 178 C
PMS 177 C
Red
Vibrant, true reds.
PMS 1795 C
PMS 485 C
Red-Cardinal
Cardinal red, from a brighter variant to a darker one.
PMS 200 C
PMS 1935 C
PMS 201 C
PMS 1955 C
Red-Maroon
Dark, rich maroons.
PMS 18-1619 TCX
Red-Burgundy
Deep, wine-toned reds.
PMS 19-1617 TCX
Orange family
Orange gets the most specialty names, because Texas Orange, Burnt Orange, Safety Orange and Blaze Orange are not the same color.
Orange-Light
Softer, brighter oranges.
PMS 157 C
Orange-Neon
Fluorescent, electric oranges.
PMS 804 C
PMS 1495 C
Orange-Safety
Vivid, high-visibility safety orange.
PMS 165 C
PMS 1585 C
PMS 158 C
PMS 1575 C
PMS 2026 C
Orange
Vibrant, true oranges.
PMS 021 C
Orange-Blaze
Blaze orange: bright, saturated and high-visibility.
PMS 172 C
Orange-Texas
The shade sold as Texas Orange. Use it only when the product says Texas Orange.
PMS 159 C
PMS 1595 C
Orange-Burnt
The shade sold as Burnt Orange: a dark, rusty orange.
PMS 159 C
PMS 1525 C
Orange-Dark
Deeper, richer oranges.
PMS 1675 C
Yellow family
This is where a team color like Vegas Gold gets its own filter, still grouped under Yellow.
Yellow-Light
Pale, subtle yellows, including blonde tones.
PMS 600 C
PMS 601 C
PMS 7401 C
PMS 12-0715 TCX
Yellow-Neon
Fluorescent, electric yellows.
PMS 803 C
Yellow-Safety
Vivid, high-visibility yellows.
PMS 389 C
Yellow
Bright, true yellows.
PMS 108 C
PMS 114 C
PMS 7404 C
Yellow-Dark
Rich, golden yellows.
PMS 7408 C
PMS 7548 C
Yellow-Gold
Gold, from soft and pale to bright to deep.
PMS 14-0951 TCX
PMS 131 C
Yellow-Vegas-Gold
Vegas Gold: the muted, old-gold team color.
Vegas Gold
Green family
Nine green filters, from mint to forest, plus the high-visibility, neon and blue-green shades.
Green-Light
Soft greens, including mint.
PMS 353 C
PMS 7478 C
Green-Safety
High-visibility safety yellow-greens.
PMS 375 C
PMS 13-0645 TCX
PMS 376 C
Green-Lime
Bright, citrus-like yellow-greens.
PMS 14-0452 TCX
Green-Neon
Fluorescent, electric greens.
PMS 802 C
Green
Vibrant, true greens.
PMS 16-6138 TCX
PMS 347 C
Green-Olive
Earthy, yellowish olive and olive-drab greens.
PMS 17-0230 TCX
Dark Olive Green
Green-Turquoise
Bright blue-greens, from classic turquoise to pastel.
PMS 15-5519 TCX
PMS 15-5217 TCX
Green-Teal
Deep teal, blending blue calm with green life.
PMS 17-5024 TCX
PMS 19-4922 TCX
Green-Dark
Deep forest and hunter greens.
PMS 3435 C
PMS 3308 C
PMS 350 C
PMS 357 C
Blue family
Blue is the clearest example of why one family name is not enough. Ice, Columbia, Carolina, Royal and Navy each have their own filter.
Blue-Ice
Very pale blue, almost white with a cool tint.
PMS 11-4601 TCX
PMS 13-4202 TCX
Blue-Light
Pastel and light blues.
PMS 7457 C
PMS 290 C
Blue-Columbia
Columbia Blue: the sky-like shade.
PMS 291 C
PMS 2905 C
PMS 278 C
PMS 297 C
Blue-Carolina
Carolina Blue: a pale-to-medium sky blue.
PMS 542 C
PMS 279 C
PMS 292 C
Blue-Neon
Fluorescent, electric blues.
PMS 801 C
Blue
Vibrant, medium-intensity blues.
PMS 285 C
PMS 300 C
Blue-Royal
Royal blue: vivid and rich.
PMS 287 C
Blue-Navy
Navy: the dark, muted blue.
PMS 289 C
PMS 2955 C
Purple family
Lavender pastels through deep, royal-leaning purples.
Purple-Light
Pastel purples and lilacs.
PMS 7436 C
Purple-Neon
Fluorescent, electric purples.
PMS 807 C
Purple
Bold, true purples.
PMS 266 C
PMS 2098 C
Purple-Dark
Deep, rich purples.
PMS 2617 C
PMS 2685 C
Brown family
Browns cover everything from sand, tan and khaki to deep espresso.
Brown-Light
Sand, tan and khaki tones.
PMS 466 C
PMS 2312 C
Brown
Balanced, medium browns.
PMS 168 C
PMS 478 C
Brown-Dark
Deep, muted chocolate and espresso browns.
PMS 4975 C
PMS 497 C
PMS 490 C
Gray family
Neutrals, including the graphite and charcoal shades uniforms use all the time.
Gray-Light
Pale, subtle grays.
Cool Gray 1 C
PMS 427 C
PMS 428 C
Gray
Balanced, medium grays.
PMS 430 C
Cool Gray 9 C
Cool Gray 6 C
Gray-Dark
Deeper grays, including graphite and charcoal.
PMS 419 C
PMS 432 C
PMS 2336 C
PMS 433 C
Black family
Black-Blend
Blacks with a subtle warm or green undertone for depth.
Black 7 C
Black
Deep, true blacks.
Black C
PMS 426 C
Black 6 C
White family
White
Bright, neutral white.
PMS 11-0601 TCX
Ivory · PMS 11-0907 TCX
Cream · PMS 12-0804 TCX
White-Blend
Off-white, cream and ivory.
PMS 663 C
PMS 663 U
Metallic family
Reflective shades with a metallic sheen: gold, silver and bronze, plus a catch-all for the rest.
Metallic-Silver
Cool, neutral silver and platinum metallics.
PMS 877 C
PMS 8001 C
PMS 877 U
Metallic-Other
Other metallic shades: rose gold, metallic blue and metallic green.
Rose gold · PMS 8362 C
Metallic blue · PMS 8201 C
Metallic green · PMS 8310 C
Metallic-Gold
Warm, gold-toned metallics.
PMS 871 C
PMS 872 C
PMS 873 C
Metallic-Bronze
Earthy, reddish bronze and copper metallics.
PMS 876 C
PMS 875 C
PMS 874 C
Clear and Multicolor
Two special families for products that don't have a primary color to name.
Clear
No color, or a transparent appearance. Used for colorless or see-through products such as clear acrylic accessories and untinted water bottles.
Too many colors to pick a dominant one. Used for tie-dye, rainbow patterns and complex prints where no single hue leads.
Multicolor examples
MulticolorTie-Dyed T-ShirtMulticolorTie-Dyed T-ShirtMulticolor Blue-NavySerape Trucker Cap
Camouflage family
Camo patterns without a licensed brand get a tone, so a customer can look for black camo or green camo. Plain "Camo" is for patterns with no dominant color.
Camo
Camo-Pink
Camo-Red
Camo-Brown
Camo-Orange
Camo-Yellow
Camo-Green
Camo-Blue
Camo-Purple
Camo-Gray
Camo-Black
Camo-White
Camo works as a Primary or a Secondary color. A black shirt with white camo is filtered as
Black Camo-White, and a green-toned camo with dark green trim is
Camo-Green Green-Dark.
Licensed camouflage
If any part of the design uses a licensed camo pattern, the brand name is the color name. A licensed camo can be Primary or Secondary, next to any other color. Specific versions roll up to the main brand.
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